If you find yourself in need of professional help, think about hiring an expert. Every return customer represents a person whose trust continues to be held. If not, you need to get busy. Mentioning awards and recognitions your company received, as well as community service work, green initiatives, and interesting facts, will also make your business more appealing.
They can be pictures taken in your work environment doing what you love. Use your About Us page to tell your visitors what makes you unique including your experience, objectives and credentials. If your company participates in charitable endeavors, use your About Us page to tell customers about your good works.
You can still appear professional while being casual, even humorous, in your writing. It can be a powerful motivator for your site visitors. How long have you been in business?
This speaks volumes to the value honesty and humbleness can play to your customers. What are its core values? What benefits can you or your product provide that your prospects will value?
This is a great experiment to try with your social media connections on sites like Facebook and LinkedIn. Be conversational in your copywriting.
Okay, that story might be a little extreme but you get the idea. Relationships are the name of the game. Include links to your media mentions, endorsements and other PR on your About Us page.
They can be pictures taken in your work environment. For their About Us page, the client wanted to tell the story of his own dog, which had been the inspiration for inventing the product. Instead, let them see your affable, enthusiastic spirit. The details you provide in your copy will make your claims more memorable and believable.
A timeline can be a great addition to your About Us page. For the camping goods company I mentioned earlier, a photo of the husband, wife and their little boy hiking was a perfect fit for their About Us page.
One of my clients owns a company that sells African cooking sauces. Instead, be yourself, almost as though you were talking to the prospect in person. They should be able to answer with ease. Include a link to the write-up. She loved her new country but missed her favorite foods and flavors from home.
For some reason, the picture of those crystal pieces stayed in his mind. Contact Susan Greene today! On her About Us page, we told her story of immigrating to the U.
For the right business, even a little humor could be just the thing to set you apart from the competition and make you memorable!
Your sincerity will come through.For example, Thomas, who just returned from a day speaking tour on better Web marketing, told her dozen or so employees to write their own bios for her company's About Us page.
The reason for this is that some About Us pages look amazing but have terrible content whilst others look terrible but grab your attention immediately. The list I have compiled here are based on the fact that they: Get the point across First and foremost an About Us page has to get a point across.
In writing her About Us page, we drew an analogy between running and selling real estate – it’s not a sprint; it’s a marathon. We even included a photo of her running a marathon, which added visual interest and credibility to the page.
Your “About Us” page should explain how you’re different. That’s the best way to persuade prospects to do business with you instead of your competitor.
Use First Person Tense. Some people contend that the “About Us” page should it be written as though an objective third-party has provided the information. I disagree.Download