I also believe this will help us to build our reputation within the industry. Our sales results of the 6 oz. Also, I believe the convenience of our new carrier can help to increase our sales within the limited market share area s that we have.
I believe this marketing strategy will be a huge success for our company to grow and increase our sales. There are four important factors that we need to look at in determining the success or failure of our new product test. It is my belief that the main point to stress would be to show how sales are impacted.
The third factor would be handling. Cost is always a large part of buying a new product. The first factor we need to consider is cost. Many surveys have been done about the appearance of a product by targeting a certain type of consumer, namely women. Knowing our market and what it offers will give us an idea of how our customers will be impacted.
I would like to thank you for understanding and helping to direct our company to succeed! I will start on this immediately once I receive your approval for this market test.
I also wanted to discuss how useful this market test will be in addressing a management problem. I have set up a cost structure for this evaluation as follows; 1. Supplies and equipment computers, cartridges, etc. This type of information will be helpful for us to define our target market as I feel we should try to have our product to appeal to children and especially their mothers.
This entire process will also allow our employees to express their creativity and give them a chance to contribute to the success of our company. Is our product recyclable? Communication tools surveys, stamps, telephone, etc.
The new multi-pack carrier will also make it easier for customers to take home, and help to eliminate packaging costs. The fourth factor in determining our success is reuse. The second factor is going to be market share. Success will come with a team effort standing behind this product testing process.
I suggest that we limit our test to one competitor only. Printing of reports and questionnaires 6. Salary and benefits for staff involved 2.
Many times sales can be increased simply by the look of a package for an item. If a package is easy to handle, in other words, open and close, we will certainly have more success.We will write a custom essay sample on Clover Valley Dairy Case Study specifically for you for only $ $/page.
Vince Roth – General Manager/Clover Valley Dairy Company. How to cite this page.
Choose cite format: APA MLA Harvard Chicago. Clover Valley Dairy Farm Case Study Purpose of the Research To increase Clover Valley Dairy Company’s overall profits by developing the least expensive packaging for its yogurt that is accepted by its customers and maintains high levels of sales.
Definition of the Problem Clover Valley Dairy Company has been in business since and saw steadily rising sales untilreaching $ 94%(17). Cases for Part I Nature and Scope of Marketing Research CASE I-1 Clover Valley Dairy Company In the fall ofVince Roth, General Manager of the Clover Valley Dairy Company, was considering whether a newly developed multipack carrier for yogurt was ready.
Clover Valley Case Study In: Business and Management Submitted By kllyword Words Pages 5.
November 5, Camden, New Jersey Clover Valley Dairy Company Dear Charles, I am writing to you in response to your concerns regarding the market test on the new cups and carriers that Clover Valley is introducing to the customer.
The purpose of. Cases for Part I Nature and Scope of Marketing Research CASE I-1 Clover Valley Dairy Company In the fall ofVince Roth, General Manager of the Clover Valley Dairy Company, was considering whether a newly developed multipack carrier for yogurt was ready for market testing and.
Essay about Case Study- Clover Valley Dairy Company Words | 4 Pages Case Study: Clover Valley Dairy Company Rebeca Aquino DeVry University Case Study: Clover Valley Dairy Company Statement of the Problem(s) The main issue in this case study is the reluctance of the salespeople to comply with the implementation of the new Fist-Plus plan.Download