Nokia was completely focused on mobile phones; others had consumer electronics, home appliances, etc. We do have a chance to try. The company aims to capture a spot among the top 5 in the under Rs 10, smartphone segment, which accounts for a significant chunk of the offline sales in India.
Even the retail outlets realize this and [have started] separating the two businesses.
Both Samsung and Xiaomi accounted for almost half of the total market as the top five vendors continued to post strong growth in the third quarter.
Kapoor, who has written several books on brand management, says that Nokia has understood the Indian market by straddling all segments: This is the reason that Hindustan Unilever, with quality built around its brand, refused to match Nirma, which came out with a cheap detergent.
In fact some of its models — the handsets, not the strategies — are unique to India. But in India — where large numbers of the rural population do not have electricity, and power cuts are commonplace even in the cities — having a torch built into a mobile phone is a distinct and tangible benefit.
Vietnamese handset brand Mobiistar is set to enter the Indian smartphone market later this month to take on Chinese brands like OppoVivoand Xiaomiand has decided to make India its global headquarters to run operations in other countries.
Recently, Nokia has decided to supplement that with its own distribution efforts.
Idea, he adds, spent much of creating awareness about 3Gwith the junior Bachchan donning various avatars to spread the message. On the overall market performance, Canalys Research Analyst Ishan Dutt said, "This growth comes as a relief to the smartphone industry.
The game is about who will finally have the clearest voice in an otherwise noisy market and we are naturally aspiring for that voice. October 28, Marketing theory says a brand cannot be all things to all people.
India, with a mobile user base of Thus, Nokia India has become even more sharply focused.
So there is a different range for this constituency. Tata Teleservices has been a clear price-innovator: For obvious reasons, most of the activity is under wraps. Low smartphone penetration and the explosion of LTE are the main drivers," Dutt added.
Here, the company ran into a problem.The handset player is looking to launch products, specially made for the Indian market with local research and development. For R&D, it has formed partnerships with chipset vendors and design houses. Govt Trust IBEF is the largest resource centre providing accurate information on the Indian Economy, Business Opportunities in India, Investment Ideas, Industry Research, etc.
Learn more. Oct 28, · Indian smartphone market grows 23% to overtake US in Q3; Samsung, Xiaomi drive shipments Samsung and Xiaomi, which shipped million and million units respectively, accounted for almost half of the total market as the top five vendors continued to post strong growth in Q3 Indian Telecom Domain Brand Equity Assess the impact of Online Brand Communities on selected brand equity dimensions of loyalty, awareness, association and perceived Online Brand Communities on the value of the brand (brand equity) of telecom service providers.
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